Vertical Thinking - Content and Long Tails

IMAGE CREDIT: LAEVEN

I love thinking vertically, a lot.

And, this little post made me thing vertically on the topic of long-tails and the relation it had with fresh content on a page.

Now, lets do some introspection.

How does a user land up into your page for a long tail?

Is it because of the title, meta or in-bound links?

I don’t think so! Its all about what’s on the page.

Assume that your getting 1500 visitors to a page from 750 different long-tails, its not because your “trying” to rank for all 750 of these keywords i.e your not optimizing your titles, or building in-bound links with anchors of these 750 keywords to get ranked for them.

It would also not be technically feasible, to do so - you can’t effectively “optimize” for long tails in the conventional way - you need to work around it and think.

I ran a small research, with long tails and how pages were ACTUALLY ranking for them, and here’s something interesting that I found.

I ran a Google search for the keyphrase “cadillac escalade wheels rim red and white”.

And, here’s what I found.

Now, if you look at result #2 and analyze it, you will figure these thing out:

I - Result #2 does not have all the long-tail keywords in the title.

II - Result #2 does not have any in-bound links pointing to the URL with the anchor “cadillac escalade wheels rim red and white”.

So, what’s making it rank there?

Pure Content! Look at the page in question and you will see that its a keyword rich content mine.

So, for actually ranking for these long tail keywords, all that you need is relevant and keyword rich content.

So, there are the analogies broken and here’s what no guru will tell you about ranking for long-tails.

#1 - Build Keyword Rich Content.

#2 - Build even more keyword rich content.

#3 - Create specifics about whatever your selling in a page ( tables maybe? )

#4 - Get the page indexed and get it a few generic links.

November 21, 2008 | Filed Under Search Engine Optimization 

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One Response to “Vertical Thinking - Content and Long Tails”

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