What is SEO Hosting?
IMAGE COURTESY: SEO HOSTING
SEO Hosting refers to the practice in which a website is hosted in a web server with a dedicated C-Class IP Range.
This is done in order to eliminate effects of spam and sites being de-listed on shared servers.
The idea is pretty simple..
If your on a shared host, there is always the change that one of the sites sharing the server with you might take up to shady SEO practices or spam.
In this scenario, your server IP may get blacklisted by the search engines and may result in a blacklist or penalization for your website.
SEO Hosting enables you to host yourself on a dedicated server and IP range eliminating these mishaps.
Three reasons why you should be using SEO Hosting:
- It enables you to have your own unique IP range.
- It eliminates the risk of getting de-listed for spam because of spam emanating from another source in your shared server.
- It allows you to garner in-bound links more effectively.
What is SEO Score?
SEO Score
SEO Score is the score given to every page based on its on-site optimization factors.
The SEO Score is based on a number relevant key factors which include and are not limited to:
- Page Titles
- Page Code
- META Tags
- Page Content
- Image ALT
- CSS Code
The SEO score is not a “full explanation” into the Search Engine Optimization of your site, it is more of a retrospect into the Score according to the on-site crawlability of website according to the Google Bot.
It is relatively easy to get an SEO score of a 100%, but the SEO Score is a major factor which helps in optimizing a page for the search engines.
Breadcrumb Navigation For SEO
Many of us have probably seen the breadcrumb navigation in action in a couple of sites, without understanding fully what it was for.
This is what a breadcrumb navigation looks like:
The breadcrumb navigation initially evolved as a usability and user experience strategy.
The whole idea was that a user could “retrace” his steps with respect to his navigation from the homepage which would enable him to get back to where he was previously by just utilizing the breadcrumb navigation bar.
Ever heard of the Hansel and Gretel story where breadcrumbs where used as markers?
The breadcrumb navigation got its basic framework from this exact same idea.
Now, getting back to the topic of the Breadcrumb Navigation for Search Engine Optimization, its a big plus to your website because of the following points:
- It helps your pages get more internal juice to each other, because they are being effectively interlinked thanks to the breadcrumb navigation bar.
- It enables users to get more incentive to go back and forth, thus generating more page views per user.
- It allows Google to properly index and cache pages according to the relevant structure.
- Its an amazing way to cluster based on different keywords and groups for the search engines.
Heck! Even the Beginners Guide to SEO published by Google advocates the usage of the breadcrumb navigation.
Your just missing out on something neat if you don’t have the breadcrumb navigation installed on your site.
SEO An Art or Science?
This is probably the gazillionth time someone has been talking about whether SEO ( Search Engine Optimization ) is an art or a science.
There’s this set of people who claim to specialize in the “art of SEO” and others who claimed to have mastered the “science of SEO”.
But, what the hell is SEO?
Is it an art or a science?
I just thought it would be fun to do a little bit of an investigation.
Here’s what dictionary.com defines an art to be:
” the craft or trade using these principles or methods.”
So, the definition typically means that an art is something where we apply acquired knowledge to create something.
In the case of Search Engine Optimization, we apply the acquired knowledge of the way google behaves, the way it ranks sites or the way search engines work in order to generate results i.e search engine rankings and traffic.
So, that seems okay doesn’t it?
I was pretty confused myself, so I decided to go and pick up the definition of “science” from Wikipedia, and this is what it said:
” systematized knowledge in general.”
“a particular branch of knowledge.”
These are two different definitions of Science, and I thought both made sense with respect to SEO.
With SEO, its definitely a systematic process and definitely a branch of knowledge.
We use acquired knowledge systematically to optimize sites.
So, how do we actually categorize SEO? As an art or a science.
This brought me to a single idea.
In common usage, we don’t actually represent anything too “systematic” as an art.
Art is more of a creative idea than a systematic and singular process.
Even thought we all like to claim that SEO isn’t a systemized process, it is one to a large extent.
There is a lot of creativity involved in Search Engine Optimization, but it is at the end of the day still a singular system of process which are used to procure results.
SEO as a science makes more “sense” - since its more of application of acquired knowledge and systemized processes.
Smart Social Bookmarks
I just had the chance to do a little bit of digging on what my competitors were doing with their social bookmarking links and social media stuff.
Just checked this pretty d-oh + innovative technique.
Basically, if you look at the bookmarking/submission you can see that the description contains the phone number of the business in question.
This, I believe is pretty smart for a couple of reasons:
- When your bookmarking in multiple sites, your submission pages travel virally and this enables users who see the page to immediately contact you.
- Most of the submission pages rank pretty well in the search engines, as a result of which you tend to get sales through people searching for related keyphrases.
- People are just lazy! - they may in most cases not have the patience to click on the social bookmarking link and get to your site, and just close it. Your just making it easier for them to contact you.
- Most internet users are dumb - they wont figure out that they’ve landed on a social bookmarking page, and thats not the final location of the “action” - they just get disappointed and close the tab.
Nice trick, i’d say.
Whether the guy who posted this link thought about this or not, he’s just given some nice introspect for the day.
Back With a Bang
Oh yeah, we understand what’s going through your mind right now.
And yeah, most of you probably guessed it right.
We’re back with a bang and we’re going to be working on some serious posts on the blog about work, concepts, techniques, ideas and the lifestyle over at OrganicApex.
So, before we start getting down to the gibberish, we’d love to see how many peeps out there are keeping a serious tab on us.
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