What is Keyword Research?
Keyword research is the process of figuring out target keywords that you want to optimize a page or a website for.
Keyword research is done on the basis of:
- What people are searching for.
- How many results are there for the phrase in the search engines
In other words, keywords are like targets or the foundation of a search engine optimization and marketing campaign.
Four Reasons why having good keywords is important
- With crappy keywords, even if you end up at page #1 there is a high probability that you are not going to get traffic.
- Traffic from irrelevant keywords doesn’t convert as well as traffic from relevant key-phrases.
- Bad keywords can result in a bad search engine optimization campaign.
- If you shoot at keywords which are too competitive or have too few searches, it could be a detrimental effect on the time and money you invest into search engine optimization.
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