Smart Social Bookmarks
I just had the chance to do a little bit of digging on what my competitors were doing with their social bookmarking links and social media stuff.
Just checked this pretty d-oh + innovative technique.
Basically, if you look at the bookmarking/submission you can see that the description contains the phone number of the business in question.
This, I believe is pretty smart for a couple of reasons:
- When your bookmarking in multiple sites, your submission pages travel virally and this enables users who see the page to immediately contact you.
- Most of the submission pages rank pretty well in the search engines, as a result of which you tend to get sales through people searching for related keyphrases.
- People are just lazy! - they may in most cases not have the patience to click on the social bookmarking link and get to your site, and just close it. Your just making it easier for them to contact you.
- Most internet users are dumb - they wont figure out that they’ve landed on a social bookmarking page, and thats not the final location of the “action” - they just get disappointed and close the tab.
Nice trick, i’d say.
Whether the guy who posted this link thought about this or not, he’s just given some nice introspect for the day.