Three SEO Tips for your site
01 Choose one main keyword per page Search engines understand what a particular webpage is about by reviewing the frequency of words and phrases in its content. By choosing one main keyword or short phrase for each page on your website, you encourage the search engines to associate the page with that keyword. 02 Increase the Keyword Density for each page Search engines expect the keyword or phrase on each webpage to make up 6%-10% of its content. The frequency of the keyword or phrase is called Keyword Density. If your page has 100 words and your keyword appears six times, you have a Keyword Density of 6% Caution - if the Keyword Density is too high, search engines may consider the page to be spam and penalize your website in the search results. However, if your phrase does not appear enough, it will not be identified as the keyword for the page. 03 HTML tags emphasize your keywords The purpose of an <h1> HTML tag is not to tell web browsers to use a large, bold font - it is used to indicate that this is the most important text on your page. We browsers will just display it in a large font by default, because it is important. Search Engines decide which words and phrases are the most important on your page, based on the HTML tags that are used. The most important tags to include are the <title> which sets the title in the browser bar and should always include your keyword; <h1> (which should only appear once and should also always use your keyword) and <h2>, ideal to emphasize supporting words that ar similar to your keyword or phrase.
Using HTML tags for Search Engine Optimization
Effectively using h tags will not only improve your SEO efforts, but also the structure and accessibility of your web content. H tags are used to denote section titles in your content.
<h1> tags are normally used for the title of the content and then lower h tags (such as <h2> and <h3>) are used for sub-headers.
01 Use h1 to h6
HTML has six heading elements: <h1> through to <h6>. Use <h1> for your main page heading, then <h2> for sub-headings and so on, where necessary.
02 Prioritize your content
Search engines view the <h1> tag as the most important title of the page and then go down to <h2>, <h3> and so on. This means that you should always ensure your <h1> tag contains your most important keywords and that our <h2> tag contains your secondary keywords.
03 Match your h1 tag to your page title
It’s important to have your <h1> tag at the top of your page and to include the same important seach content as your title tag. This highlights to search engines what your page is about.
04 Don’t overuse h1 tags
If <h1> tags are so important, why not add lots of them? Don’t risk it: just use one <h1> tag with your most important content and then use as many <h2> and <h3> tags as you need alongside your content.
05 Put your visitors first
All good SEO comes from putting site visitors first. If you structure our headings to make it easy for users to read, you will automatically make it easy for search engines to spider and index as well. Remember: users first, SEO second