Breadcrumb Navigation For SEO
Many of us have probably seen the breadcrumb navigation in action in a couple of sites, without understanding fully what it was for.
This is what a breadcrumb navigation looks like:
The breadcrumb navigation initially evolved as a usability and user experience strategy.
The whole idea was that a user could “retrace” his steps with respect to his navigation from the homepage which would enable him to get back to where he was previously by just utilizing the breadcrumb navigation bar.
Ever heard of the Hansel and Gretel story where breadcrumbs where used as markers?
The breadcrumb navigation got its basic framework from this exact same idea.
Now, getting back to the topic of the Breadcrumb Navigation for Search Engine Optimization, its a big plus to your website because of the following points:
- It helps your pages get more internal juice to each other, because they are being effectively interlinked thanks to the breadcrumb navigation bar.
- It enables users to get more incentive to go back and forth, thus generating more page views per user.
- It allows Google to properly index and cache pages according to the relevant structure.
- Its an amazing way to cluster based on different keywords and groups for the search engines.
Heck! Even the Beginners Guide to SEO published by Google advocates the usage of the breadcrumb navigation.
Your just missing out on something neat if you don’t have the breadcrumb navigation installed on your site.
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3 Responses to “Breadcrumb Navigation For SEO”
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Thanks for the information. I have noticed this format in a lot of sites, but never really thought of it.
So do you say, this is the best navigation system that one can use?
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